And yes, even guys wear makeup, in fact anyone in front of a camera is wearing makeup if the video is going to look like a quality production. It's just a matter of knowing the difference between Male Grooming (which is closer to "manscaping") and Men in Makeup.
Which you've seen if you watch any of the male beauty influencers, such as James Charles.
(who's makeup I did not do).
Here's a little tidbit that you aspiring makeup artists may want to remember before you get hired for a music video.
It doesn't matter if it's your favorite song, If you are the makeup and hair person on a video, they will do about 20 takes (if you're lucky) you WILL be singing that song, on the way home, in the grocery store, the …